Trademark Registration
Trademark registration helps establish ownership and protect the brand of an entity. Early trademark filing will help avoid unnecessary legal tangle.
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What is TRADEMARK REGISTRATION ?
Basically, a trademark is a “brand” or “logo” that you can use to distinguish your product from those of your competitors. Through trademark registration, you can protect your brand or logo by restricting other people from using the same.
A registered trademark is an intangible asset for a business and is used to protect the company’s investment in the brand or symbol. TM number is assigned within a period of three days by Trademark department but it takes almost two years for it to be registered so that you can use to use ® symbol with your brand name. It is always advised to get trademark registration because getting your company registered will not protect your brand against those who might initiate using identical or similar marks.
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WHAT CAN BE TRADEMARKED?
1. Name:
A name including personal or surname of the applicant or predecessor in business or the signature of the person e.g, the name Dhirubai Ambani can be trademarked
2. Word:
A word which is not being directly descriptive of the character or quality of the goods/service. For example, Google is a word which has been trademarked
3. Numbers:
Alphanumeric or Letters or numerals or any combination thereof. For example 555 brand
4. Image:
Image, symbol, monograms, 3-dimensional shapes, letters etc. For example the tick in Nike logo
5. Sound:
Sound marks in audio format. For ex the sound in the ad jingle